Sophomore year of college, I took my Introduction to Advertising course, which we referred to as "Campaigns Light." For the class, we had to develop an entire campaign for a Taylor 12-String Acoustic/Electric guitar.
The benefits of owning a 12-string guitar is that it creates a fuller sound for your music. It's not a necessary instrument, but it gives a song that extra something. I examined some existing print ads Taylor had been running and saw a theme. They had been replacing everyday objects with their guitars.
I brainstormed for a while trying to find a way to create a new ad without diverging too far from the concept Taylor already knew worked. It took some time, but eventually, I came up with the ice cream idea.
The 12-string is the little extra goodie that can take something from average to extraordinary. What everyday item does the same? My answer: the cherry on top of an ice cream sundae.
My Adfab Writings on:
The Taylor 12-String Guitar
Out of all the campaigns turned in for the class, this won the award for "Best Ad." Please note that my design skills are limited, so if you were wondering why all these ads look very similar, it's because that's all I really know how to do. I can analyze ads with the best of them, but I'm not so great at the actual design process. I guess I'm asking a lot of you to use your imaginations and to think of these as fancy thumbnail sketches.
So now you're wondering if you want to go see a concert or splurge at the local Dairy Queen. As long as you think about this Taylor ad as you rock out or pig out, I'm happy.
Thanks,
KT
katherkildsen@gmail.com
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