Tuesday, March 30, 2010

I've been missing my workouts...


Writing is a lot like working out.  You can get into a good rhythm of going to the gym every day at dawn, and you feel great about yourself.  You’re stronger, more confident, and your pants fit better.  But then it rains, or you were out really late one night, or you had a tickle in your throat, so you decide to skip a day (just one!) of pumping iron.  The next day, you realize how much really enjoyed that extra hour of sleep, so you press the snooze button eight times instead of twice.  Those two days turn into a week, and we won’t even talk about what that one week turns into.

Basically, most of us feel really good about exercising, but if we don’t really force ourselves to do it on a regular basis, it’s really easy to forget why we liked it in the first place.  I love writing, I really do.  I like what I think it does my own skills, and it allows me to express myself.  The problem is, when I put off writing for too long because I’m “busy” with other things, I forget why I like it so much.  So my apologies go out for not keeping up, and this is me doing my writing lunges.

Quick background: I took a wine tasting class while in college.  It was not as much fun as it sounds, but at least it gave me some wine knowledge that's been useful for me outside of school.

My Adfab Writings On:
"Cellar Talk" for Spring Wines

A cool, refreshing breeze comes to mind when you think of spring.  The same should come to mind when drinking wine.
 
Try a Riesling
A good, light wine for the season is White Riesling.  Predominately grown in Germany, this variety is fruity and floral, which makes it perfect to sip as everything around you starts to bloom.
 
Keep it Fresh
Find a White Riesling that has especially prominent peach and apricot characteristics to match the fresh, clean tone of a picnic or wedding shower.  Sweet Reislings might be too heavy in the heat.  Serve chilled for a lighter taste.


 Happy spring, everyone.  And drink up!
-KT


Monday, March 1, 2010

What do guitars and ice cream have in common?

Until now, not much.

Sophomore year of college, I took my Introduction to Advertising course, which we referred to as "Campaigns Light."  For the class, we had to develop an entire campaign for a Taylor 12-String Acoustic/Electric guitar.

The benefits of owning a 12-string guitar is that it creates a fuller sound for your music.  It's not a necessary instrument, but it gives a song that extra something.  I examined some existing print ads Taylor had been running and saw a theme.  They had been replacing everyday objects with their guitars.



I brainstormed for a while trying to find a way to create a new ad without diverging too far from the concept Taylor already knew worked.  It took some time, but eventually, I came up with the ice cream idea.  

The 12-string is the little extra goodie that can take something from average to extraordinary.  What everyday item does the same?  My answer: the cherry on top of an ice cream sundae.   

My Adfab Writings on:
The Taylor 12-String Guitar


                                     


Out of all the campaigns turned in for the class, this won the award for "Best Ad."  Please note that my design skills are limited, so if you were wondering why all these ads look very similar, it's because that's all I really know how to do.  I can analyze ads with the best of them, but I'm not so great at the actual design process.  I guess I'm asking a lot of you to use your imaginations and to think of these as fancy thumbnail sketches.  

So now you're wondering if you want to go see a concert or splurge at the local Dairy Queen.  As long as you think about this Taylor ad as you rock out or pig out, I'm happy.  

Thanks,
KT

katherkildsen@gmail.com