Video killed the radio star...

MTV has been sparking controversy since it went on the air nearly 30 years ago.  It's hard to believe it's been that long, and I'm sure there are quite a few people who would argue that it's not even really the same station.  MTV has definitely evolved since it was first introduced, and I would say, considering their current viewing lineup, it's becoming harder to remember that MTV is supposed to stand for "Music Television."  This is not an attack but merely an observation, and now, MTV is reacting.

Don't worry, they're not reacting the way some of their reality show stars would (i.e. they're not throwing any punches).  Instead, they've created a new logo.

It's nice, because it can versatile...

I like that they didn't change it too drastically, however, I wouldn't have been heartbroken if they'd gotten rid of the spray paint looking font for "TV."  In addition to the new look, rumor has it, they're wanting a new tagline as well.  Thanks for the homework, MTV!  

I was mostly inspired by their resonating theme of rebellion and the attitude that it's no longer music television.

My Adfab Writings On:

The New MTV Tagline

Who says we have to play music?

Traditionally nontraditional

In reality, who listens to music all day?  

Why should we play music all day?

We never follow the rules.

Making a point.

Music Television.  Yeah.  We know.  Get over it. 

Music Television.  Yeah.  We know.  Make us. 

Music Television.  They're just words.  We care about entertainment.

Changing the definition of music.

Taking a stand by keeping the name. 

If anyone has any critiques on my writings, like a different direction I should take it, please speak now, or forever hold your peace!

Thanks for reading and happy President's Day,
KT

katherkildsen@gmail.com