Reduce, Reuse, Recycle

These 3 R's are not related to paper, glass, or plastic.  At least not this time.  For today, they refer to me posting a past assignment from my Copywriting class with Vicki Kreher at Southern Illinois University Carbondale.  Out of my 3 1/2 years down south, that class was by far my favorite, and I think this might have been my favorite work produced

Adfab Writings On:
Aptera!

For those of you who are unfamiliar, the Aptera is a three wheeled car.  It can run on both batteries and gas and can seat three.

More information can be found here.

My vision for this print ad had two cars, one being the Aptera and the other an average vehicle, stopped at a stoplight.  There are also some people on the sidewalk including children and adults.  The copy is shown beneath.

You’re getting funny glances as you drive down the highway.  At a red light, you see people in the car next to you point and gesture.  You start to wonder what they could possibly be snickering at.  

It could be that your new Aptera is a three-wheeled car, but then you remember that you get to ride in the motorcycle lane and have as much protection as a regular vehicle, so that can’t be it.  

Then you think they might be laughing at the Aptera’s smaller size, but then you remember you can get up to 1000 MPG with your new hybrid, and you still have a ton of storage space, so that can’t be it either.  

Then you wonder if they’re making fun of you for spending so much money on a car just so you can look different, but then you remember that it cost you less than $30,000, and you save money on gas every day, so that can’t be it either.  

Every new Aptera-related reason for being laughed at you can think of, you have an answer for.  So maybe it’s time you stop thinking about your car and start thinking about getting that new haircut.

So that's it!  Some people have said they could hear George Clooney's voice narrating, but those people could have been biased.  I'd love to hear what you think!

Thanks for reading, and advice is always welcome!
KT


katherkildsen@gmail.com