For now, we're all just focusing on getting from point A to point B and while figuring out what we can get done during the commute. While texting is becoming a big no-no for your travels, grabbing a quick bite to eat while steering with your knees is still acceptable. This is why having food in pill form would be so convenient, but some foodstuffs are harder to convert into a transferable design. We were introduced to "Go-gurt" a few years ago, for those of us who like to eat yogurt on the run, and now, the world is about to change. Introducing the new Heinz ketchup packet!
Well it's about time. The new packet holds three times as much of the red stuff as your standard packet, and it gives you the option to dip or squeeze. Creators even implemented a new minivan test so they could tell people with confidence that there will be no spillage in the backseat.
What a great opportunity for eaters and advertisers alike! I'm going to let this mull for a few hours and post any and all brainstorming ideas I come up with regarding this innovative packet.
French fries rejoice!


I love it! My love affair with ketchup grows stronger!
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